Overview
Head of Recruitment at ACM drives student recruitment performance across all campuses. Owns the full recruitment pipeline, manages CRM and data systems, and drives conversion optimisation through insight‑led decision‑making.
Responsibilities
* Own performance of the entire recruitment pipeline: awareness, prospect, applicant, audition, offer, enrollment.
* Monitor and manage daily/weekly pipeline health across all campuses.
* Identify conversion drop‑off points and implement corrective action plans.
* Ensure Outreach Managers maintain timely, consistent communication with prospects.
* Accountable for delivering prospect‑to‑applicant and applicant‑to‑enrolled student targets.
* Coordinate national strategies to boost applications, audition attendance and enrollment conversion.
* Act as system owner for all recruitment systems: HubSpot CRM pipeline configuration, automations, dashboards; Insight (FileMaker) data requirements and reporting specifications; event capture systems, website form integrations and prospect data flows.
* Lead system integration plans to reduce duplication and improve data continuity.
* Maintain centralised dashboards for SLT, Marketing and Admissions.
* Ensure data accuracy, reporting consistency and compliance with GDPR.
* Provide KPI direction and performance oversight to the three campus Outreach, Recruitment & Events Managers.
* Set, monitor and review monthly targets for each stage of the pipeline.
* Deliver coaching, insight and performance feedback to outreach staff.
* Work collaboratively with the Admissions Manager to support audition planning, applicant flow and offer‑volume forecasting.
* Share real‑time pipeline data to inform staffing and scheduling requirements.
* Coordinate surge support from Outreach during peak admissions periods.
* Create and deliver recruitment and outreach strategy, and produce weekly, monthly and quarterly recruitment performance reports.
* Lead forecasting for applications, auditions, offers and enrollments.
* Provide data insights to Marketing to optimise campaign performance.
* Present trends and strategic recommendations to senior leadership.
* Give projected student numbers for FTE and sessional staffing modelling.
* Oversee recruitment surges during peak periods.
Qualifications
* Significant experience in student recruitment, CRM management or conversion‑driven environments.
* Strong analytical skills with the ability to interpret and act on complex data.
* Proven experience owning CRM systems (HubSpot preferred).
* Experience leading teams through influence and matrix structures.
* Excellent collaborator with strong communication skills.
* Highly organised, performance‑driven and confident managing multiple KPIs.
* Knowledge of FE/HE recruitment cycles, UCAS and UKVI processes (desirable).
* Experience with FileMaker/Insight or other SIS/CRM integrations (desirable).
* Understanding of creative industries or ACM courses (desirable).
Application
All applicants will be required to complete screening appropriate to the post, including a Disclosure and Barring Service check. Application should be returned by the advertised closing date.
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