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We are seeking a highly motivated and results-driven Proactive Sales Executive to support the growth and development of our trade customer base. The successful candidate will be responsible for delivering exceptional service, identifying opportunities through data-driven insights, and implementing effective contact strategies to strengthen customer relationships and achieve sales targets.
Responsibilities:
* Develop and implement tailored sales strategies that address the unique needs of smaller turnover customers, with a focus on maximising the placement of pattern books in the marketplace. This is vital for engaging trade customers who may not have regular visits from our road sales team.
* Contact customers to review performance, understand current projects, and promote existing and new collections.
* Understand customer needs to maximise sales opportunities.
* Secure future business through appropriate service and support.
* Develop and deliver a customer contact strategy using all contact tools.
* Provide world-class customer service to maximise sales opportunities.
* Record customer feedback and actions in CRM.
* Work with the Customer Service Team to ensure order and sample request accuracy.
* Follow up on calls and emails.
* Analyse performance data to inform calls and strategies.
* Submit regular, accurate reports and monitor sales performance with management.
* Complete all administrative tasks related to the role.
* Meet personal sales targets as part of the team.
* Employ effective sales techniques to promote, upsell, and cross-sell products, building stronger business relationships.
Measures of Success:
* Achieve sales budget and year-on-year growth.
* Operate within expenditure budgets.
* Number of calls and emails per day.
* Sales success aligned with budgeted plans.
Connecting with Others:
* Collaborate with sales colleagues for performance optimization.
* Manage relationships and develop business with customers.
* Coordinate with Customer Service for service review and feedback.
* Work with Finance to analyse customer performance.
* Share and drive performance with senior management colleagues.
Skills & Experience:
* Proven sales experience, including call centres and/or mail order catalogues.
* Strong business acumen and industry knowledge.
* Experience with products and product knowledge demonstration.
* Ability to build long-term business relationships.
* Self-motivated, results-oriented, positive outlook.
* Experience with CRM and WG360 systems.
* Excellent verbal, written, and presentation skills.
About Us:
Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures, and markets wallpapers and fabrics, along with a range of interior products.
Since 2020, we have unified our brands under the Sanderson Design Group umbrella, representing a rich history and future in British interior design. Our brands include Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, Scion, Anstey Wallpaper Company, and Standfast & Barracks.
Our purpose is "To bring the Beautiful into People’s Homes and Lives," guiding our work and brand identity. With over 160 years of design experience, we are committed to quality and innovation in interior design.
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