Who we are:
We are Sycamore Motorcycles, an award winning, family-owned and run business that has been selling and servicing motor vehicles since 1952. Our first motorcycle dealership opened in 2003 since then we have expanded and now have multiple locations in the UK.
Ignite Your Passion. Fuel Your Career.
At BMW Motorrad, we don't just sell motorcycles — we create journeys, inspire lifestyles, and share in the passion that comes with every ride. We are currently seeking a Sales Executive to join our team at Sycamore Motorrad, Peterborough, representing one of the most iconic and progressive motorcycle brands in the world.
Whether you're guiding a first-time rider or helping a devoted enthusiast find their next dream machine, you will be part of a brand that sets benchmarks, in performance, design, and customer experience.
What we are looking for:
As a BMW Motorrad Sales Executive, you'll be the face of the brand — a trusted advisor, product expert, and lifestyle consultant. You'll ensure every customer journey is as exhilarating and seamless as the motorcycles we create.
Your responsibilities will include:
* Delivering an exceptional customer experience from first contact to handover and beyond
* Advising customers on the full BMW Motorrad range, including accessories, options, and lifestyle products
* Conducting immersive product demonstrations and leading test rides
* Building lasting customer relationships with proactive follow-up and aftersales engagement
* Maintaining detailed CRM records and managing a structured contact strategy
* Collaborating with the team to achieve showroom goals and uphold brand standards
The ideal candidate:
We're looking for individuals who live and breathe motorcycles, and who understand the difference passion and precision make in a customer experience.
You will have:
* Previous sales experience (automotive or motorcycle industry ideal, but not essential)
* A genuine passion for motorcycles and the BMW Motorrad brand
* Strong communication skills and the ability to connect with customers on a personal level
* Drive, resilience, and a results-oriented mindset
* A full motorcycle licence, or a strong ambition to obtain one
Work Pattern: 42 hours per week, Tuesday to Friday, 08:30 to 17:30 and Saturday, 08:30 to 17:00.
Salary: Competitive with an uncapped commission structure
Benefits:
* 33 days holiday (inclusive of bank holidays) rising to 36 days after three years continuous service
* Access to a company motorcycle
* Employee discount across all Group companies, including special offers
* On-site parking
* Manufacturer-backed training and continuous development.
* A premium working environment and close-knit, knowledgeable team.
Work Location: On site
Job Types: Full-time, Permanent
Benefits:
* Company pension
* Employee discount
* Free parking
* On-site parking
* Store discount
Work Location: In person