This is a full-time hybrid position for a Senior Sales Executive for a company based in Coventry. The Senior Sales Executive will focus on driving sales, building and maintaining client relationships, and delivering excellent customer service. Reports to: Senior Management.
Key Responsibilities
* Develop and implement sales strategies to expand fragrance market share
* Build and nurture relationships with luxury retailers, department stores, boutiques, and e-commerce platforms (Superdrug, Savers, TJ Hughes, etc)
* Negotiate contracts, pricing, and promotional agreements with key accounts
* Collaborate with marketing teams on fragrance launches, sampling campaigns, and influencer activations
* Conduct product training and sensory workshops for retail staff and partners
* Monitor competitor activity and provide market intelligence to management
* Represent the brand at fragrance fairs, trade shows, and exclusive launch events
* Achieve and exceed sales targets while maintaining premium brand positioning
* Provide accurate sales forecasts and pipeline reports
Qualifications
* 5–8 years of proven sales experience, with at least 3 years in fragrance, cosmetics, or luxury goods
* Strong knowledge of fragrance trends, consumer behaviour, and retail distribution channels
* Experience managing high‑value accounts and luxury partnerships
* Excellent communication, negotiation, and presentation skills
* Familiarity with CRM systems and digital sales platforms
* Passion for fragrances and luxury lifestyle products
* Ability to translate brand identity into compelling sales strategies
* Strong networking and relationship‑building skills
* Strategic thinking with a results‑driven mindset
* Creativity in promotional approaches and client engagement
* Hybrid, remote working and office
* Full‑time role with travel to client sites, fragrance expos, and international launch events
* Fast‑paced, trend‑sensitive environment.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Sales and Business Development
Industry
* Wholesale
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