The Role
We're a small, fast‑moving team and this is a full‑funnel sales seat blending inbound and outbound work. You will qualify and advance marketing‑generated demand and create new opportunities with targeted outreach. You'll run a consultative sales process end‑to‑end: discovery, tailored demos, proposals, negotiation, and close, followed by a smooth handover to onboarding/support.
Responsibilities
Full‑funnel ownership
* Own opportunities from first touch to close; build champions, map buying groups, and maintain accurate forecasts and CRM hygiene.
* Collaborate with Marketing on campaign feedback, content gaps, and conversion improvements across the funnel.
Inbound (demand already in motion)
* Speed‑to‑lead: Respond to new enquiries and demo requests quickly (target <10 minutes during business hours) and maintain same‑day follow‑ups thereafter.
* Qualify MQLs/hand‑raisers, run discovery, and deliver tailored online demos aligned to each operator's workflows (touring, statics, glamping, multi‑park).
* Advance trials/evaluations with mutual action plans and clear next steps; manage multi‑stakeholder buying processes.
Outbound (new opportunity creation)
* Build and prioritise target account lists (single‑site through multi‑park groups) and run multi‑channel sequences (email, phone, LinkedIn, light ABM).
* Research prospects to personalise outreach with relevant problems (e.g., manual allocations, channel management pain, reporting gaps, peak‑season performance).
* Create pipeline via referrals, partner introductions, associations, events/exhibitions, and tailored micro‑campaigns.
Reporting & feedback
* Maintain organised records of interactions, next steps, and deal stages; provide reliable weekly forecasts.
* Share market insights and product feedback from conversations to help refine messaging and roadmap priorities.
Requirements
* B2B sales experience: 4+ years in a new‑logo role (SaaS preferred). Comfort owning both inbound qualification and outbound prospecting.
* Consultative skills: Fluent in discovery, value‑based demos, mutual action plans, and multi‑stakeholder closes.
* Outbound proficiency: Hands‑on with sequencing tools and call blocks; confident crafting concise, personalised messages.
* Inbound discipline: High responsiveness, rigorous follow‑through, and strong calendar management to progress evaluations.
* Sector familiarity: Hospitality/travel technology or holiday park/caravan/campsite operations knowledge is a plus.
* Communication: Excellent written and verbal skills; able to explain complex ideas clearly and listen actively.
* Organisation: Strong time management; able to juggle multiple deals at different stages without dropping follow‑ups.
* Self‑starter: Thrives in a remote, small‑team environment; accountable to targets and ethical, customer‑first selling.
* Right to work & travel: UK‑based with the right to work in the UK; willing to travel occasionally to customer sites, industry events, and our Isle of Wight office for team meetings/training.
Nice to have tools: Experience with CRM (e.g., HubSpot/Salesforce), sequencing/intent tools, LinkedIn outreach, online meeting software, and light video prospecting.
What success looks like (first 90 days)
* Master core product workflows and value propositions by customer type.
* Consistently hit speed‑to‑lead and follow‑up SLAs; maintain a healthy top‑of‑funnel of both inbound and outbound opportunities.
* Build a predictable weekly rhythm: targeted outbound blocks, demos, next‑step setting, and accurate forecasting.
Compensation
Competitive base salary with OTE aligned to a blended inbound/outbound plan; accelerators for over‑achievement. Details discussed during the interview process.
GemaPark is an equal‑opportunity employer. We welcome applications from all qualified candidates and are committed to fostering an inclusive, supportive workplace.
Join us in driving the digital transformation of the UK's holiday park industry and helping businesses deliver unforgettable holiday experiences.