Key objectives:
At St. James's Hotel and Club, the Sales
Executive is responsible for driving growth across St. James’s Club members, reciprocal
clubs, Groups and MICE segments. This role focuses on proactive business
development, strategic account management, partnership expansion, and
networking initiatives, while consistently achieving and exceeding defined
sales targets.
Working
closely with the Director of Sales, Reservations & Revenue team, Marketing
Manager, Meetings & Events Coordinator, the wider hotel team, and the
Althoff Sales team, the Sales Executive ensures alignment with commercial
objectives and brand standards.
Key
Responsibilities
Account
Management & Business Development:
* Manage and develop a portfolio of existing
Reciprocal and St. James’s Club members to drive sustained revenue growth.
* Expand international reciprocal club partnerships
and secure new reciprocal agreements.
* Develop and implement targeted sales and marketing
initiatives to grow international club bookings.
* Build and maintain strong relationships with MICE
agents, travel advisors, corporate bookers, and event planners.
* Identify, manage, negotiate and convert group and
MICE opportunities.
* Conduct quarterly business reviews with key
partners.
* Re-engage past group bookers and previous MICE
clients to generate repeat business.
* Negotiate contracts and prepare professional client
proposals within assigned segments.
Networking
& Brand representation:
* Organise and host site inspections, familiarisation
trips, and client entertainment (nationally and internationally).
* Organise events for St. James’s Club members.
* Develop virtual networking initiatives with
reciprocal partners.
* Ensure the hotel is feature across partners club
communications, including newsletters, social media, and publications.
* Maintain close collaboration with the International
Association of Clubs to enhance brand visibility.
* Represent the hotel at industry networking events,
including Westminster Venue Collection and other relevant associations.
Sales
Activity & Market Intelligence:
* Conduct targeted telesales and face-to-face
appointments.
* Perform monthly local sales visits and external
showcases to increase brand awareness.
* Monitor market trends and competitor activity to
maintain strong commercial awareness.
* Build and maintain a comprehensive and up-to-date
client database.
* Liaise closely with the Director of Sales to
develop tactical offers and maximise company-wide promotions.
General
Duties & Reporting:
* Prepare detailed weekly sales reports outlining
past activities, pipeline, any wins, competitor insights and etc.
* Attend monthly Commercial Meetings, presenting assigned
segments performance and market analysis.
* Ensure accurate tracking and reporting of all sales
activities.
* Provide full cover for Meetings & Events
Coordinator duties during periods of absence.
* Complete all required trainings, including Mapal
training modules.
* Communicate proactively with all departments to
ensure guest expectations are met in line with brand standards.