Department: Vehicle Sales (New & Used)
Reports To: Sales Manager / Head of Business
Role Purpose
The Sales Executive is responsible for selling new and used vehicles while delivering an exceptional customer experience. The role focuses on understanding customer needs, presenting suitable vehicle and finance solutions, and achieving volume, margin, and customer satisfaction targets in line with dealership and manufacturer standards.
Key Duties & Responsibilities
Sales Performance
Sell new and used vehicles to private and business customers
Achieve monthly sales targets for volume, margin, and product penetration
Promote finance, insurance, and add-on products in line with FCA requirements
Customer Experience
Deliver a professional, friendly, and consultative sales experience
Understand customer needs and recommend suitable vehicles
Carry out vehicle demonstrations and test drives
Manage the sales process from initial enquiry through to vehicle handover
Lead & CRM Management
Handle inbound and outbound sales enquiries
Accurately record customer interactions and progress on the CRM system
Maintain follow-up activity to maximise conversion and retention
Stock & Presentation
Maintain high standards of vehicle presentation on the forecourt and online
Support stock management, pricing, and vehicle preparation processes
Compliance & Standards
Follow dealership sales processes and manufacturer brand standards
Ensure FCA, Consumer Duty, and data protection compliance
Complete all sales documentation accurately and on time
Team Collaboration
Work closely with Sales Managers, Business Managers, and Aftersales teams
Support promotions, events, and marketing campaigns
Skills, Knowledge & Experience
Previous experience in a sales role (motor trade experience preferred)
Strong communication, negotiation, and relationship-building skills
Target-driven with a consultative approach
FCA accreditation (or willingness to complete)
Full UK driving licence
Personal Attributes
Professional, confident, and personable
Self-motivated and results-driven
Organised with good time management skills
Customer-focused and resilient