Senior Microsoft Power Platform Developer The Marketing, Recruitment, Admissions and Outreach (MRAO) team makes up part of the Directorate of Global Recruitment, Marketing and Admissions (GRMA), recently formed to respond to the rapidly changing global and national student recruitment environment. Intricately linked to the broader University strategy and mission, MRAO has a mandate to help shape the University’s future student populations and significantly increase York’s commitment to widening participation using a focused and integrated approach. This is an exciting time to join the directorate as the team work to attract and enrol a diverse high-quality student body using a combination of agility, strengthened market presence and alignment with institutional goals to respond to global challenges and opportunities. MRAO use market-leading Microsoft Dynamics tech stack to power its on-campus resourced CRM activity. The same kit also powers conversion funnel CRM via an integration with an experienced HE marketing agency (QSES). Together they support the delivery of these objectives, and the post-holder will play a leading role in both developing and maximising the impact of this capability. As an important member of the MRAO team, the main purpose of this role includes: Executing the day-to-day configuration, support, maintenance, development and improvement of the platform Planning, supporting, and delivering CRM activity in collaboration with a range of stakeholders. Putting the customer (student) at the heart of everything we do. Leading CRM processes and wider development relating to the student recruitment funnel. Playing a leading role in managing and developing MRAO’s CRM capabilities. Ensuring data quality and measurability forms the heart of all CRM initiatives. Activity will span across pre- and post- application events, admissions processes (such as the UCAS cycle), and Strategic Information Technology Systems (SITS). Working closely within MRAO as well as other University departments, particularly marketing and conversion, to deliver a joined-up and effective approach to CRM. We offer a competitive salary of £46,049 - £56,535 a year plus a market supplement and family-friendly, flexible working arrangements, including some remote working options. If you have extensive experience in managing and developing Dynamics 365 and believe you can deliver the vision and operational delivery of this key function, we would like to hear from you. If you would like an informal conversation, please contact Becky Busby, Operations Manager (MRAO), on becky.busby@york.ac.uk Applications will be reviewed as they are received. Successful candidates at application stage will be invited to sit a recruitment test. Candidates who pass the test will be invited to interview. The University strives to be diverse and inclusive – a place where we can ALL be ourselves. We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University. We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. EqualityatYork