Role Overview
Role Overview SHRI Academy, the training and professional development arm of the Singapore Human Resources Institute (SHRI), delivers industry-relevant programmes to support HR and people leaders in building capability and staying current with evolving workforce needs. As SHRI Academy expands its programme portfolio and outreach, we are recruiting a Programme SalesExecutive (Sales & Programme Support) to drive programme sales and enrolment growth through proactive lead generation, consultative selling, and disciplined follow-ups.
Key responsibilities
* Sales, Lead Generation & Conversion (Primary)
* Own your sales pipeline: generate leads via outbound outreach, referrals, partners, events, and digital channels; qualify opportunities and drive conversion.
* Handle inbound enquiries promptly, conduct needs diagnosis, recommend suitable programmes and pathways, and close enrolments.
* Provide accurate guidance to prospective learners on eligibility, funding options, and programme requirements (e.g. SkillsFuture/SSG-related pathways where relevant)
* Support recruitment activities (open houses, roadshows, info sessions, corporate briefings) and follow through with structured post-event conversion plans.
* Track and report key metrics (leads, conversions, class-fill rate, follow-up SLAs, revenue/enrolment projections)
Student Recruitment & Enrolment
* Manage enrolment lifecycle: applications, documentation, confirmations and payment coordination.
* Conduct orientations/ pre-course briefings and ensure learners are ready
* Maintain clean records in CRM/ database; ensure timely updates and accurate reporting.
Partial Programme-in-Charge (PIC): Programme Delivery Support
* Support assigned programmes end-to-end: schedules, venues, logistics, materials and class admin
* Coordinate with lecturers, learners, vendors, and internal stakeholders to ensure smooth programme delivery and service recovery when issues arise.
* Support assessment/exam admin where applicable
Compliance & Quality
* Ensure documentation and operations comply with relevant requirements and internal procedures; maintain audit ready records.
* Gather feedback, support post-course evaluation, and contribute improvement ideas to increase learner satisfaction and conversion/referral rates.
Requirements
* Diploma/Degree in Business, Marketing, Education, HR or related fields
* Minimum 2 years experience in Academy/training/education sales, corporate training, enrolment services, or programme operations with sales exposure.
* Comfortable in consultative selling: discovery, objection-handling, closing, and follow-ups.
* Highly organised; able to manage programmes/tasks concurrently.
Key Competencies
* Hunter mindset: proactive outreach, resilience, and self-driven pipeline building.
* Structured executive: CRM hygiene, prioritisation, and reliable follow-through.
* Strong stakeholder coordination and communication (learners, lecturers, internal teams)
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