Conference & Events Sales Executive
Restaurant Associates UK – Churchill War Rooms, London
Salary: Up to £33,000 per annum
Contract: Permanent, Full‑time, Monday–Friday
We are looking for a dynamic sales executive to drive corporate business across our three iconic London venues. The role involves proactive enquiry handling, cross‑selling, preparing proposals, securing bookings, and maintaining accurate reporting.
Responsibilities
* Undertake reactive sales activities, responding to voice and email enquiries.
* Cross‑sell multi‑location proposals across three London venues.
* Produce professional, accurate proposals and provide best options immediately.
* Follow up on all enquiries within a specified time frame and convert them to confirmed bookings, optimising conversion rates.
* Secure venue show rounds for BDMs and Event Planners.
* Achieve agreed sales targets by driving conversion.
* Issue contracts to customers once bookings are confirmed.
* Ensure all booking details are handed over accurately to the Event Planner.
* Make proactive calls to past bookers, lost enquiries, and lapsed accounts.
* Work alongside BDMs and Event Planners to nurture relationships and maximise all sales and upselling opportunities.
* Maintain accurate, up‑to‑date reports and information.
* Maintain compliance benchmarks.
* Maintain relationships with regional agent accounts alongside BDMs.
* Support innovative campaigns for the sales and marketing plan.
* Achieve and exceed agreed sales campaign targets.
* Attend local/national FAM trips and showcases.
* Respond positively and efficiently to customers, ensuring repeat business is optimised.
* Perform ad‑hoc tasks as directed.
The Ideal Candidate
* Minimum 2 years’ experience in a proactive enquiry handling sales role, preferably at a high‑profile Conference & Events venue, with a proven track record of achieving sales targets; minimum 1 year experience in the London market.
* Previous experience with a diary management system.
* Multi‑site selling experience.
* High commercial awareness and understanding of links between sales and profit.
* Excellent written communication.
* Strong organisational skills.
* Ability to sell a product/package.
* Enthusiastic and confident.
* Ability to deal with a wide range of people.
* Excellent attention to detail.
* Previous experience in the hospitality sector.
* Knowledge of Delphi booking system (not essential).
Benefits
* Competitive salary depending on experience.
* Performance‑related bonus.
* Contributory pension scheme.
* Career pathways and learning programmes.
* Digital GP and wider healthcare benefits.
* Exclusive travel discounts with TUI, Expedia, Booking.com, and more.
* Discounts on food shop from Tesco, Sainsbury’s, Morrisons, etc.
* Up to 44 % off cinema tickets.
* Cash rewards for everyday spending.
* Free wellness, mindfulness and exercise classes.
* Discounts and offers that can be shared with friends and families.
About Us
Part of Compass Group UK & I, Restaurant Associates delivers outstanding hospitality through food, drink and services. We collaborate with partners to provide excellence in employee dining and hospitality to UK workplace leaders and iconic cultural venues.
EEO statement: Compass Group UK & I is committed to fostering an environment where every individual can thrive. Equal opportunity employment regardless of race, colour, faith, gender, age, disability, or any other protected characteristic.
Job Reference: com/1710/90345001/52678739/R/SU #RA Venues
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