đź“ŤLocation: Field based - South England (Including South Wales and south of Birmingham)
SALES EXECUTIVE - The South
Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers — and expanding success with the ones we already serve.
Hours
35 hours per week
Shift pattern
Monday - Friday 09:00-17:00
Salary
ÂŁ35,000 per annum plus ÂŁ10,000 OTE pa
Car Allowance
ÂŁ6000 pa
Start Date
March/April 2026
Important Information
Please note that this role is subject to pre‑employment screening, including two years of referencing. All screening must be completed prior to your start date, which may result in the start date being adjusted if required.
Location Requirements
This role is a UK based role and any hybrid/remote work must also be within the UK.
Appello Perks
* 161 hours holiday rising to 175 hours with length of service plus Bank Holidays
* Discounts on groceries, shopping, holidays, insurance, days out, restaurants and more
* 24/7 employee assistance programme with an easily accessible app!
* Family and friends’ discounts on our services & products
* Pension Scheme, up to 4% Company matched
* Free on‑site parking
ABOUT YOU
You’re a confident, relationship‑focused sales professional with a proven ability to win new business and grow accounts. Tech‑savvy, organised, and commercially aware, you thrive in environments where digital solutions meet real‑world challenges - especially across housing, social care, or telecommunications.
Experience
* Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
* Skilled in the sales process, account management, and working closely with external customers
* Confident using Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
* Competent with CRM systems (Microsoft Dynamics or similar)
Desirable
* Experience in the health & social care market
* Knowledge of IP‑based digital solutions, managed service models, and subscription‑based pricing
* Background in telecoms, monitoring, TECS, or warden‑call systems
Qualifications & Training
* Educated to GCSE/O‑Level/NVQ Level 2–3 or equivalent
* Experience within social alarms, monitoring, digital telecare, or telecoms sectors
Desirable
* Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS)
* Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies
Skills & Knowledge
* Strong understanding of the housing and social care/TECS landscape
* Excellent written and verbal communication
* Skilled in relationship management, report writing, and attention to detail
* Highly organised and able to manage varied workloads
Desirable
* Commercially aware with the ability to shape tactical and strategic solutions
* Broad understanding of general business operations
Personal Attributes
* Tech‑literate, including familiarity with IoT devices
* Self‑motivated, proactive, and a supportive team player
* Positive “can‑do” attitude with strong problem‑solving initiative
* Professional, confidential, and able to prioritise effectively
* Comfortable working under pressure and managing multiple deadlines
* Strong stakeholder engagement skills — both internal and external
* Flexible, open to learning, and willing to travel
* Acts as a business champion and change agent
ABOUT THE ROLE
In this dynamic sales role, you’ll champion Appello’s digital solutions across the UK housing and social care sectors — driving new business, nurturing existing accounts, and helping customers navigate their digital transformation journey. You’ll build strong pipelines, manage key relationships, and ensure Appello continues to deliver industry‑leading value.
DAY TO DAY
Promoting Appello Digital Solutions
* Understand the challenges faced across UK housing and social care
* Present tailored Appello digital solutions via meetings (F2F/Teams), calls, email, or social media
* Attend industry events and conferences to build insight and connections
* Log and manage all opportunities through the CRM system
New Business Generation
* Build and maintain a strong sales pipeline to achieve department and role targets
* Hit financial and order‑intake goals while protecting margin
* Keep CRM records accurate and up to date
* Create Account Development Plans for major prospects
* Engage stakeholders effectively across the sales cycle
* Promote suitable solutions using multiple communication channels
Account Management
* Resolve client queries promptly and professionally
* Drive revenue and profit growth within existing accounts
* Maintain financial targets for retained business
* Keep CRM documentation current
* Develop Account Development Plans for key clients
* Manage stakeholders to ensure long‑term relationship success
* Promote Appello’s solutions through meetings, calls, and online channels
READY TO APPLY âś…
If you are interested in this role please upload your CV and answer a few questions about yourself.
OTHER INFORMATION
This is an exciting time at the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.
If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.
#J-18808-Ljbffr