ROLE OVERVIEW
Smart Group is a dynamic collection of hospitality, catering, venue, and event management businesses based in London, UK. With over 25 years of experience, the company is renowned for delivering unforgettable experiences across events and hospitality. Quality, passion, and integrity drive all the brands under Smart Group, providing exceptional service and personal attention to clients.
We’re looking for an ambitious, creative, and commercially minded Marketing Executive to join our fast-paced, collaborative, and highly dynamic marketing team at Smart Group — a leading collection of hospitality, catering, venues, and events businesses.
Reporting to the Marketing Director and working closely with the broader marketing team (including the Senior Marketing Managers, Graphic Designers, and Marketing Assistant), the Marketing Executive will take the lead on key brand campaigns, manage content and channels across digital and print, and play a pivotal role in supporting the growth and success of multiple group brands and products.
This is an excellent opportunity for a candidate with 2+ years of relevant experience seeking to advance their marketing career and gain exposure to a diverse portfolio of brands and projects.
KEY RESPONSIBILITIES
Plan and deliver integrated marketing campaigns across digital, social, and print media, ensuring alignment with brand and business objectives.
Own day-to-day management of key social media platforms (LinkedIn, Instagram, X, TikTok), from strategy and scheduling to content creation and reporting.
Create compelling written and visual content for email newsletters, websites, brochures, and blog posts.
Analyse and report on marketing performance using tools such as Google Analytics and Meta Business Suite, making strategic recommendations for improvement.
Support the development and execution of paid advertising campaigns, including social media and PPC.
Collaborate closely with internal departments, venue teams, and external suppliers to ensure timely and on-brand marketing support.
Maintain and update websites using CMS platforms, ensuring accuracy, SEO best practice, and visual consistency.
Oversee the content and delivery of monthly email campaigns via Pardot/HubSpot, including segmentation and performance tracking.
Assist with the planning and delivery of client events, industry showcases, trade shows and group brand launches.
Line manage and mentor junior members of the team where appropriate.
REQUIREMENTS
Two years’ plus experience in a marketing role, ideally within hospitality, events, or lifestyle brands.
Confident copywriter with a strong grasp of tone, grammar and brand storytelling.
Demonstrable experience managing social media platforms and creating content.
Knowledge of digital tools including CMS (preferably WordPress), email platforms (preferably Pardot/HubSpot), and social media schedulers.
Excellent project management skills and the ability to juggle multiple priorities and deadlines.
Analytical mindset, with confidence interpreting data to inform strategy.
Basic design skills (Canva or Adobe Creative Suite) desirable.
Passion for events, hospitality, and creativity.
EDUCATION & QUALIFICATIONS
Degree in Marketing, Media, Communications, Psychology, English or a related field or relevant professional qualification and demonstrable industry experience.
BENEFITS
At Smart Group, we value our team, and as part of our commitment to creating a positive work environment, we offer the following benefits:
Competitive salary with quarterly bonus scheme
Holiday allowance starts at 22 days plus bank holidays, increasing with length of service
Delicious, healthy breakfast and lunch menu served daily, cooked by a dedicated chef
Shuttle bus pick up and drop off from Canada Water tube station – morning and afternoon
Access to Medicash health plan
Fantastic restaurant and bar discounts via the CODE app
Enhanced parental-leave pay (subject to length of service)
Travel loan
Fabulous regular social events
Fun and vibrant company culture
Generous refer-a-friend-bonus
Free parking at our Head Office
Cycle to work scheme
2x event tickets per year and friend a family discounts to ticketed events
1 x volunteer day per year