As Regional Sales Executive North, youll be at the heart of driving commercial growth across our Northern hotel portfolio, covering York and Scotland. This is a high-impact, field-based role where youll build relationships, open doors to new business, and grow revenue across our Corporate Transient, Corporate Group, and Leisure Group segments.
With a core focus on five hotel properties between York and Scotland, youll be the face of Splendid Hospitality Group in the region out in the market, meeting clients, building partnerships, and championing our hotels to new and existing customers. Reporting to the Regional Director of Sales North, youll play a key role in increasing market share and positioning our portfolio as the go-to choice for corporate and group business.
This role will involve regular travel between York and Scotland, and can be based in either location, supporting:
Hotel Indigo York, Hotel Indigo Edinburgh, ibis Styles York Centre, Holiday Inn Express York, and Holiday Inn Express Glenrothes.
Youll thrive if you enjoy being proactive, relish opening new conversations, and get genuine satisfaction from turning relationships into long-term commercial partnerships.
Splendid Hospitality is one of the UKs most successful and fastest-growing hospitality groups. Our diverse and dynamic portfolio spans hotels, restaurants, and care homes across the countryfrom London to Edinburgh, Bristol to York.
We are proud to own and operate a collection of well-known brands and distinctive properties, including:
The award-winning 5-star Hilton London Bankside
The luxurious Grand Hotel in York
The UKs first Four Points Flex by Sheraton (Marriott), newly developed in London Euston
Nine IHG hotels, including Holiday Inn Brentford Lock and boutique Hotel Indigos in Edinburgh and York
Six Accor properties across the UK
Beyond hotels, we also operate 38 KFC restaurants across the Midlands and North East, 3 Chaiiwala restaurants, and three care homes in Sussexdemonstrating our unique breadth across the hospitality and care sectors. Driven by entrepreneurial spirit and a passion for service, we continue to grow and evolve, creating exceptional experiences for our guests, teams, and partners.
The Role:
Reporting to the Director of Sales (North), you will play a key role in driving revenue growth and expanding market share across our portfolio in the North Region. This is a hands-on sales role, ideal for someone who is proactive, confident, and passionate about building strong client relationships.
What Youll Be Doing:
Winning New Business - Proactively identify, approach, and secure new corporate and group accommodation opportunities across the North.
Growing Existing Accounts - Develop strong relationships with current clients to increase repeat business and share of wallet.
Act as a Regional Ambassador - Represent Splendid Hospitality Group across York and Scotland, attending networking events, site visits, and industry functions.
Building Local Partnerships - Develop relationships across key sectors including construction, rail, education, public sector, sports, entertainment, and local venues.
Promoting Our Hotels - Confidently present and promote our portfolio, tailoring solutions to client needs and business objectives.
Cross-Selling Nationally - Drive additional revenue into other Splendid Hospitality Group properties across the UK.
Market Intelligence - Keep your finger on the pulse of competitor activity and local market trends to spot new opportunities early.
Hitting Targets - Own your sales KPIs and revenue goals, with the support of the wider commercial team.
CRM Excellence - Track activity and performance accurately using Salesforce, ensuring strong visibility of pipeline and results.
What Success Looks Like in This Role: Youre consistently opening new doors and converting opportunities into revenue
Your name becomes well-known in the York and Scotland business community
Your accounts grow year-on-year
Our hotels see increased market share from your efforts
Youre seen as a trusted commercial partner by your clients and internal stakeholders
About You:
Were looking for someone who brings energy, confidence, and curiosity to the role. You will be proactive in finding opportunities and thrive in building relationships from scratch.
A confident communicator with strong relationship-building skills
Comfortable picking up the phone and speaking with cold leads
Motivated by exceeding goals and targets
A confident presenter, able to engage audiences authentically
Proactive and naturally inquisitive, with a passion for learning sales skills
Willing to travel for client meetings, site visits, and networking events
Hold a full, clean UK driving licence
Desirable:
Previous experience in the hotel sector
Experience delivering presentations to groups or clients
Working knowledge of Salesforce
Does this role suit your skillset? Apply now, this takes seconds, youll just need to provide some contact details along with a CV. Next, well review your details, and if successful well invite you to meet one of the team to learn more about you, your experience and let us tell more about the Splendid group.
Splendid Hospitality Group is an equal opportunities employer, committed to hiring a diverse workforce and sustaining an inclusive culture.
TPBN1_UKCT