We are looking for an ambitious and talented Country Lead Marketing with natural leadership and communication skills to join the FREENOW UK & Ireland marketing team. A quick learner with a great work ethic, you will work closely with cross-functional teams to ensure the successful implementation of marketing campaigns and initiatives.
As the Country Lead Marketing in the UK & Ireland, you will report to theRegional Head of Marketing and take ownership of marketing strategy and campaigns for both drivers and passengers, to drive our ambitious growth plans. Working in cross-functional teams, you’ll play a key role in building brand awareness and grow our market share while identifying opportunities to enhance business performance.
This role is perfect for a creative and strategic thinker who thrives in a fast-paced environment, has an eye for detail, and excels in organization. You should be proactive, hands-on, and eager to take on challenges in a dynamic setting.
YOUR DAILY ADVENTURES WILL INCLUDE:
* Develop a deep understanding of local business priorities (business targets, operational challenges, brand strategy, user needs).
* Organise local marketing activities for both passenger and driver (Media booking, Social media, CRM communications, user acquisition and retention initiatives).
* Develop a content strategy to drive continuous engagement with both passengers and drivers in the marketplace.
* Manage external agencies such as digital marketing agency, PR agency, creative agencies, production companies and freelancers.
* Identify uniquely local marketing opportunities aligned with business priorities (strategic priorities, major events, partnerships, seasonal moments etc) and deliver relevant campaigns or activations.
* Collaborate closely with cross-functional teams (local operations, Digital Marketing, MPP, CRM Creative Hub, PR, Marketing Analytics) to set market priorities and action plans.
* Work closely with local and central stakeholders to ensure well-integrated plans, budgeting, KPI measurement and reporting.
TO BE SUCCESSFUL IN THIS ROLE:
* 6+ years of experience in generalist marketing and communications, preferably in a fast-paced, app-focused tech environment.
* Good relationship management as you will engage with local teams, central brand teams and partners across several different functions such as operations, PR and Public Affairs.
* Strong written communication skills with the ability to bring the FREENOW brand to life in a way that is both consistent with our brand identity and culturally relevant to the local market.
* A strong customer-centric approach, always considering how customers engage with and experience the brand.
* Experienced in content strategy, content creation, social media, and PR, with the ability to own local content development across key touchpoints.
* Ability to take initiative in a fast-paced, constantly-changing work environment.
* Experience working with Media agencies.
* We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success.
* We value the ability to wear multiple hats—from strategy development to hands-on execution—while thriving in a dynamic, ever-changing environment.
* A ‘get it done’ attitude is at our core. We’re problem solvers who overcome obstacles by finding creative and effective solutions.
* Ambiguity doesn’t deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers.
BENEFITS & PERKS IN A NUTSHELL:
* Flexible working arrangements
* Sabbatical & special leave policies
* WeRoad partnership
* Birthday, 24th + 31st December off
* Mobility Credit
* Health Insurance
* Employee assistance program
Plus more local benefits depending on your work location!
DIVERSITY, EQUITY & INCLUSION:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .
SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:
Apply for this job
*
indicates a required field
First Name *
Last Name *
Email *
Phone
Location (City)
Resume/CV *
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
LinkedIn Profile
Please mention your salary expectation (gross / year) *
What is your earliest possible starting date? (work permit, notice period, etc.) *
What is your current location (country/city)? * Select...
Which countries & cities are you open to work from? * Select...
I confirm that I have read the Privacy Policy. * Select...
Please confirm your legal work authorization status. If you currently require sponsorship (or will require sponsorship in the future), please include: The type of visa or sponsorship you currently have (or will require in the future). The timing of when you will require sponsorship. Any additional information that FREENOW may need to know in determining whether or not they will be able to provide sponsorship. *
I hereby give my consent to add my application data to the talent pool in case of a rejection to get back to me for similar vacancies. * Select...
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of ethnic origin and nationality, gender identity, physical and mental abilities, religion, sexual orientation, social background or age.
We only invite applicants to voluntarily and anonymously share their demographic background in order to identify areas of improvement in our hiring process. Your answers have no impact on the outcome of your application.
How would you describe your gender identity? (mark all that apply) * Select...
How would you describe your ethnic background? (mark all that apply) * Select...
How would you describe your sexual orientation? (mark all that apply) * Select...
Do you have a physical or mental ability or chronic condition that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? * Select...
#J-18808-Ljbffr