Sales Executive
ROLE SUMMARY/PURPOSE OF JOB
Part of the HENI group since 2016, Prudence Cuming was established in 1967 as a photographic studio specialising in fine art. Prudence Cuming works with museums, institutions, artists, designers and private collectors, and has a wealth of experience photographing objects ranging from paintings to sculpture and luxury goods. Prudence Cuming provides a complete and bespoke photographic service, including photography, filming, retouching, 3D Design, scanning and digital printing.
We are seeking a Sales Executive who is commercially savvy, ambitious, and thrives in a fast-paced, target-driven environment. This role is key to driving revenue growth, developing new business, and managing a high-volume sales pipeline, and is an excellent opportunity for someone with a small amount of experience who wants to develop their sales career and gain hands-on experience within a dynamic, growing business.
Working closely with our Sales Manager, you’ll identify and convert opportunities across the art, luxury, and creative industries - helping to expand Prudence Cuming’s client base and elevate our commercial performance.
This role is based full-time at our Mayfair studio in central London.
KEY RESPONSIBILITIES AND DELIVERABLES
Business Development & Sales
* Build and manage a busy, high-quality sales pipeline, from prospecting and lead generation to closing deals.
* Proactively identify new business opportunities and secure meetings through confident outreach (calls, emails, and networking).
* Deliver persuasive sales pitches and presentations to senior decision-makers, including gallery directors, collectors, brand managers, and creative agencies.
* Respond to and convert inbound enquiries, preparing tailored quotes.
* Manage and maintain the CRM system, ensuring all leads, activities, and client data are tracked and up to date.
* Work with internal teams to ensure smooth project delivery and client satisfaction.
* Support with the creation of sales and marketing materials to enhance our commercial presence in the market.
* Represent Prudence Cuming at key events, fairs, and industry gatherings to build connections and generate leads.
Performance & Reporting
* Consistently achieve and exceed individual and team sales targets.
* Produce and present regular reports on sales performance, pipeline health, and market insights.
* Analyse client behaviour and trends to support the ongoing development of our sales strategy.
PERSON SPECIFICATION
* Minimum 2 years’ experience in a sales, business development, or client relationship role within a fast-paced, target-driven environment.
* Proven track record of meeting or exceeding KPIs and managing multiple leads simultaneously.
* Strong commercial acumen with the confidence to discuss pricing, margins, and revenue opportunities.
* Excellent communication, negotiation, and presentation skills.
* Highly organised, with the ability to manage a demanding workload and prioritise effectively.
* Energetic, self-motivated, and resilient — thrives on achieving results.
* An ability to think outside the box to develop our customer base and get in front of the right decision makers.
* Experience using CRM tools and reporting on sales performance.
* Interest in the art, design, or luxury sectors is desirable but not essential.
LOCATION: 28 Dover Street, London, W1S 4NA
HOURS: 8:30am–5:30pm Monday-Friday
LINE MANAGER: Sales & Operations Manager
SALARY: Competitive, dependent on experience
HOW TO APPLY
Please send your CV (and covering letter if you wish). You can contact the Recruitment Team via recruitment@heni.com