Food and Beverage Sales Executive, London
Sofitel London St James invites you to join a distinguished team where timeless elegance meets contemporary hospitality. We are seeking a detail-oriented Food & Beverage Sales Executive to oversee and coordinate all aspects of restaurant and event bookings across our dining venues, including Wild Honey St James, The Rose Lounge, St James Bar, and The Terrace.
In this position, you will manage reservations and private dining enquiries, curate bespoke guest experiences for key occasions such as Christmas and New Year’s Eve, and support revenue growth through strategic upselling and cross-selling. You will work closely with outlet managers and chefs to ensure seamless execution of reservations and events, while upholding the highest standards of guest service.
Key Responsibilities:
* Manage all bookings via 7Rooms and related platforms with precision and attention to detail.
* Coordinate private dining and special events in liaison with outlet managers and chefs.
* Ensure timely, accurate correspondence with guests—responding within 24 hours.
* Maintain and distribute weekly BEOs and oversee booking guarantees and contracts.
* Maximise seating and revenue through smart yield management, menu quoting, and upselling.
* Become an expert in our systems, menus, and promotions, with full training provided.
* Stay informed on local events and market trends to anticipate guest needs and optimise operations.
* Offer intuitive service that exceeds expectations, creating memorable moments.
* Showcase the unique identity of each venue and how they stand out from competitors.
* Produce weekly forecasts and performance reports for F&B outlets.
* Engage with local corporate clients to promote seasonal offerings and dining packages.
Qualifications:
* A detail-oriented professional with experience in restaurant reservations, F&B sales, or hospitality events.
* Knowledge of 7Rooms (or similar reservation systems) is a strong advantage.
* A proactive and collaborative mindset, with a passion for guest service and fine dining.
* Strong communication and organisational skills.
* Entitlement to work in the UK as this position is not eligible for sponsorship.
Additional Information:
Discover a world of unparalleled perks tailored just for you:
* Competitive salary, service charge, and an annual bonus of £1,300.
* Employee Benefit Card – Discounted rates at Accor properties worldwide.
* Free stays in the UK or Ireland (4 nights/year).
* Sofitel Experience – Enjoy a luxurious night at our hotel, with breakfast included.
* Complimentary meals while on duty.
* Special rates in F&B, rooms, and spa.
* Be part of the largest hospitality group in Europe.
* Exceptional training and development opportunities through our apprenticeship program.
* Global growth opportunities.
* Employee Assistance Program with 24/7 GP access.
* Social events and activities.
Bring passion and dedication to excellence, and we will recognize your contribution with a variety of benefits, rewards, and development opportunities. We also offer wellbeing initiatives, including apps with content to help you feel your best. Join us, and thrive as an individual and as part of a supportive, inclusive team.
Let your passion shine—visit careers.accor.com
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