Job Title: Sales Executive (Foodservice & OOH)
Location: Birmingham City Centre (2 min walk from New Street Station)
Salary: £22k + Commission (Up to £8k per annum) + Snackable/ Drinkable Perks
Start Date: ASAP
Who Are We?
We're a food-obsessed, London-based sales agency helping exciting challenger brands break into Foodservice and Out Of Home (OOH). We get great snacks and drinks onto menus, into cafés, across contract catering sites, and anywhere people grab food that isn't from their own fridge.
We combine hustle, relationships and category insight to drive serious sales growth for the brands we represent. Now we're looking for a driven Sales Executive to help us win more listings, open more doors and grow faster.
What's the Role?
This is a front-line, revenue-driving sales role.
As our Sales Executive – Foodservice & OOH, you'll be responsible for generating new business, securing listings, and building a strong pipeline across wholesalers, distributors, contract caterers, cafés, restaurants and workplace operators.
You'll spend your time prospecting, pitching, visiting sites, following up, closing deals — and doing it all again. If you love the chase, this role is for you.
The best news? We'll help you get there. We want to invest in you to become a stone cold killer in sales. Structured training and progression is included in this role.
Key Responsibilities
Proactively identify and approach new Foodservice & OOH opportunities.
Secure listings with distributors, wholesalers and end users.
Drive product listings across cafés, restaurants, contract caterers and multi-site operators.
Own your territory and pipeline — from first call to signed agreement.
Conduct tastings, sales meetings and on-site visits to convert prospects.
Maintain strong relationships with buyers, chefs, GMs and operators.
Track activity, manage CRM updates and report against revenue targets.
Stay ahead of trends, competitor activity and new market opportunities.
Field sales. Put on your best white trainers and meeting some coffee shop owners face to face
What We're Looking For
A genuine hunter mentality — you enjoy prospecting and closing.
Kind, considerate and easy to work with.
Confidence speaking to buyers, operators, brand Founders and decision-makers.
A readiness to pick-up-the-phone and create some new leads
Strong organisation and follow-up skills (no deal left behind)
Self-motivated and comfortable working independently in the field.
Versatile, flexible and open-minded to new opportunities and ways to support the business.
Perks & Benefits
Competitive base salary + commission
2-3 days in Office (21st floor overlooking Birmingham skyline days work from home
Work with genuinely exciting, disruptive food & drink brands
Opportunity to grow with us as the agency scales (currently
Supportive team, collaborative culture, and plenty of tastings along the way