Sales Executive – The National Wedding Show
Location:
Islington, London
Salary:
Competitive base + uncapped commission
Job Type:
Full-Time, Entry-Level
Hours:
9am–5:30pm, Hybrid with structured in-office ramp-up (see below)
About The National Wedding Show
The National Wedding Show is the UK's biggest and most inspiring wedding event- a one-stop destination where thousands of couples come to plan their perfect day. From dream dresses and dazzling venues to cakes, florals, and entertainment, it's where wedding inspiration comes to life. Our shows take place in London, Birmingham and Manchester, and bring together hundreds of incredible suppliers from small independent businesses to household names. It's lively, creative, and full of feel-good energy.
About the Role
We're on the lookout for a chatty, tenacious and ambitious Sales Executive to join our London team. If you're a recent graduate or at the start of your sales career, and you love talking to people, learning about their businesses, and helping them grow - this is the perfect role for you. You'll be selling exhibition stands at our market-leading shows, speaking with everyone from boutique cake designers and photographers to venue stylists and bridal boutiques. Every call is different, every client has a story, and you'll play a key role in helping them shine at The National Wedding Show. It's a great opportunity to learn the ropes of exhibition sales in a supportive, upbeat environment where your ideas and personality really matter.
What You'll Be Doing
• Chatting with wedding businesses (mostly on the phone) to help them understand how exhibiting can grow their brand.
• Building long-term relationships with clients so they rebook year after year.
• Researching new leads and spotting the next big wedding trends and suppliers.
• Managing your pipeline — from first contact to closing the sale.
• Attending our five annual shows and seeing your hard work come to life onsite.
Key Performance Indicators (KPIs)
• Spend an average of 1 hour 30 minutes per day on the phone, engaging with a mix of inbound leads and self sourced suppliers.
• Hit and exceed monthly individual and team sales targets (these vary month to month).
• Book a minimum of 50 prospective suppliers for on-site show-arounds per event cycle.
• Update the CRM daily, ensuring all notes, activity and deal stages are accurate and up to date.
• Actively manage your sales pipeline, following up promptly and keeping opportunities moving through the funnel.
Who You Are
• A people person -confident, curious, and comfortable picking up the phone.
• Motivated by success, targets, and making things happen.
• Organised, proactive, and able to juggle lots of conversations at once.
• Interested in events, weddings, lifestyle brands, or small business culture.
• A positive team player who loves learning and wants to build a long-term career in sales.
• Able to attend all five weekend shows throughout the year (time off in lieu provided).
Hybrid Working Pattern (Structured Ramp-Up)
We're a close-knit team based at the Business Design Centre in Angel, London. To help you learn quickly and feel part of the buzz, we have a structured hybrid model:
• First 4 weeks: 5 days in the office for hands-on training, coaching and live call sessions.
• Weeks 4–8: 4 days in the office / 1 day WFH.
• After 8 weeks: 3 days in the office / 2 days WFH, subject to performance and team needs.
What You'll Get
• Full sales training and ongoing support from an experienced team.
• A fun, creative, and sociable office in the heart of Angel.
• Career progression opportunities within sales and events.
• The buzz of working on a leading UK show brand-and being part of something people truly love.