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Sales executive

Leicester
Permanent
Maverick Trading
Sales executive
€35,000 a year
Posted: 19 December
Offer description

As a Trading Executive at DAZN, you will play a key role in driving data-informed decision‑making across our Growth Markets commercial and marketing teams. You will analyse campaign performance, customer behaviour and market trends to uncover insights that optimise acquisition, retention and engagement across all channels.


Responsibilities

* Contribute to paid media channel strategy, analysis and ongoing optimisation to maximise ROI and performance efficiency.
* Drive the testing and optimisation of landing pages and end‑to‑end customer journeys for both acquisition and retention.
* Help develop and implement a structured test‑and‑learn marketing framework, ensuring prioritisation and alignment of new initiatives within the Product & Technology (P&T) roadmap.
* Define and execute promotional offer strategies across Acquisition, CRM and Retention channels within the established P&L framework; assess revenue impact and customer lifetime value (LTV).
* Conduct audience insights and customer analyses, including total addressable market (TAM) assessments, CRM cohort evaluations, trading and market trend analysis.
* Champion growth initiatives and local market expansion, developing tailored marketing plans to scale smaller global markets through partnerships, propositions and new rights opportunities.


Qualifications

* At least 1 year of experience in marketing / commercial analytics, or data analysis role, ideally within a subscription or digital media business.
* Strong commercial acumen and problem‑solving skills; understanding of marketing funnels and KPIs.
* Proficiency in data visualisation and analytics tools (e.g., Tableau, Looker, Power BI, Google Analytics or similar).
* Advanced Excel / PowerPoint skills; experience with SQL highly desirable.
* Excellent communication skills and ability to present insights clearly to both technical and non‑technical audiences.


Benefits

* 25 days annual leave (increasing by 3 days after 3 years)
* Private medical insurance, life assurance and pension contributions up to 5%
* Family‑friendly community including enhanced parental leave, electric vehicle benefit option and free access for you and one other to our workplace mental health platform app (Unmind)
* Learning and development resources, opportunity for flexible working and access to our internal speaker series and events.


About DAZN

We bring ambition to life. We are innovators, game‑changers and pioneers. If you want to push boundaries and make an impact, DAZN is the place to be. You’ll have the opportunity to make your mark and the power to make change happen.


Equal Opportunity

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. If you would like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

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