Job Description:
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We are seeking a dynamic Marketing Manager to partner closely with our UK field sales team to drive pipeline creation, pipeline acceleration and revenue growth.
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This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns and ensuring seamless lead progression throughout the pipeline.
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* Analyse account behaviour to develop a good understanding of engagement, intent and other behaviour of accounts that support sales drives.
* Partner with the field sales team to develop territory-level and account-level marketing plans that achieve new bookings, pipeline generation and acceleration goals.
* Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics.
* Plan, execute, and optimize field marketing events, such as roundtables, roadshows, and account-specific activities, to influence prospects and deepen account engagement.
* Measure and analyse the results of field marketing, in order to continually refine programs for optimal ROI.
* Provide communication and support for the effective launch of marketing programs to the field sales team.
* Manage marketing budgets effectively to deliver maximum ROI. Coordinate with demand generation teams to ensure seamless integration between broader campaigns and ABM efforts.
* Track metrics such as pipeline influenced, deal velocity, and revenue contribution, adjusting strategies based on data insights.
* Conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement.
Responsibilities:
* Support sales outbound activities to engage high-priority accounts and accelerate deal velocity.
* Execute bespoke events to engage high-priority accounts and convert opportunities into customers.
* Collaborate with cross-functional teams to deliver measurable results.
* Develop highly effective working relationships with sales and marketing teams.
Requirements:
* Good analytical skills for deep understanding of account base and account behaviour.
* Ability to leverage data and insights to drive results.
* Knowledge of marketing processes, industry best practices, and marketing automation.
* Experience interfacing with all levels in a sales organisation including account executives, technical consultants and senior leadership.
* Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution.
* Excellent verbal and written communication skills.
* Excellent organisational and time management skills.
* Self-motivated, able to assume responsibility and work autonomous.
* High energy, innovative, and a positive attitude.
Essential Qualifications:
* Extensive marketing experience in B2B, Enterprise level field marketing.
* 5+ years of experience in field marketing, ABM, or a related role, preferably in B2B or SaaS environments.
* Demonstratable ability to build highly effective working relationships with sales and marketing.
* Proven success in collaborating with sales teams to execute on programs that had a quantifiable impact on the pipeline.
* Demonstrated ability to work in dynamic, fast-paced, team environment.
* Must be high energy, passionate and have a positive attitude.
* Ability to manage multiple project simultaneously with keen attention to detail.
* Strong ability to multi-task while keeping priorities in the proper order.
* Self-starter who is always looking to strategically push the envelope.
* Proven success driving account-specific marketing strategies and accelerating pipeline growth.
* Proficiency in marketing automation tools, CRM platforms, and ABM tools (e.g., Terminus, Demandbase, 6sense).
* Excellent communication, project management, and organisational skills.
* Creative thinker with a data-driven approach to decision-making.
Benefits:
A career at our company means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.
We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.