Job Title: PPC and Paid Social Media Marketing Executive
Location: City of London
Hybrid: 4 days in, 1 day from home!
Contract Details: Permanent, Full Time
Salary: £30, - £35,
Benefits & Perks:
28 days annual leave + BHs, pension scheme, annual staff conference, Summer and Christmas parties, cycle to work scheme
About Our Client:
Join a growing and leading global organisation who operate within the training space, offering clients practical strategies to reduce risk, build positive relationships, and foster more supportive environments within the education field. Award winning and ever progressing, this is an exciting time to be joining the business in this brand new role!
Responsibilities:
1. Plan, create, and execute B2B PPC campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn to support sales and lead generation initiatives
2. Continuously monitor, analyse, and optimise campaigns to maximise ROI, improve conversion rates, and reduce cost-per-click (CPC)
3. Conduct keyword research, A/B testing, and performance analysis to enhance campaign efficiency
4. Write and test engaging ad copy to improve click-through and conversion rates
5. Ensure that ad creatives, landing pages, and messaging align with regional content and campaign strategies
6. Implement and manage conversion tracking using Google Analytics (GA4), Google Tag Manager, and Meta Business Suite
7. Utilise attribution models and performance metrics to measure campaign effectiveness and optimise for improved results
8. Analyse campaign performance and provide actionable insights and recommendations for future strategy
9. With the support of the Digital Marketing Manager allocate budgets effectively, ensuring cost-efficiency and profitability
10. Develop and execute HubSpot campaigns to enhance lead nurturing and conversion tracking
11. Create and optimise automated marketing workflows, including email sequences and lead scoring
12. Implement HubSpot integrations to improve targeting, track customer journeys, and refine campaign performance
13. Leverage HubSpot automation tools to streamline campaign management and improve engagement
14. Send campaign HubSpot emails to drive content engagement and generate marketing qualified leads
15. Work closely with internal teams to ensure alignment with wider marketing and business objectives
16. Provide regular campaign reports and performance insights to the Director of Marketing
Requirements (Knowledge, skills, qualifications, experience):
17. Proven hands-on experience executing PPC campaigns across Google Ads, Microsoft Ads, and paid social channels
18. Strong expertise in Search and Shopping campaigns
19. Proven experience managing B2B PPC campaigns
20. Proficiency in Google Analytics (GA4), Google Tag Manager, and other PPC reporting tools
21. In-depth understanding of conversion tracking, attribution models, and performance optimisation
22. Experience in HubSpot campaigning, including lead conversion tracking and marketing automation
23. Ability to develop compelling ad copy and landing page strategies that drive engagement
24. Expertise in leveraging data-driven insights to inform campaign strategy
25. Strategic experience in marketing planning and execution
26. Highly organised with strong time management skills, able to manage multiple campaigns effectively
Office Angels is an employment agency and business. We are an equal-opportunities employer who puts expertise, energy and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. By showcasing talents, skills and unique experiences in an inclusive environment, we help individuals thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.