Sales Executive (Funerals and Funeral Plans) Location: 4 King Edwards Court, King Edwards Square, Sutton Coldfield Reports To: Sales Manager Contract: Full-Time, Permanent Salary: £26,180 per annum Bonus Scheme Incentive (OTE up to £40,000) Hours: You will work a number of shifts across Monday to Friday and every 1 in 4 Saturday between 8am–8pm. The Role: At Dignity, we’re proud to offer exceptional support and care at one of life’s most sensitive moments. As a Sales Executive, you’ll be at the heart of that care, guiding customers through funeral arrangements and funeral plan options with compassion, professionalism, and clarity. You will work as part of a dynamic, high-performing team responsible for converting both inbound and outbound sales leads, offering direct cremation services and pre-paid funeral plans. While experience is beneficial, we’re equally interested in personality: someone who’s confident, resilient, and genuinely motivated by helping people. This is a regulated role, operating under FCA guidelines. Full training and coaching will be provided to ensure compliance and continued personal growth within our supportive and engaging team. Key Responsibilities: Manage inbound enquiries from customers needing immediate support or planning ahead Guide prospective clients through our services with empathy, accuracy, and professionalism Convert leads into sales while delivering excellent customer outcomes Maintain FCA compliance and adhere to internal quality assurance standards Accurately manage CRM systems and customer data Collaborate with your team to exceed conversion and sales targets Identify and sensitively support vulnerable customers Maintain punctuality, attendance, and professionalism as part of a regulated, customer-centric environment Hit your performance targets week on week, including conversion rate, volume metrics and QA (Quality Assurance) score Handle a high volume of calls, while staying on top of a large existing pipeline of prospects What We’re Looking For: Previous experience in a sales or telephone-based customer service environment Resilient and confident communicator who thrives in a fast-paced setting Strong attention to detail and commitment to regulatory standards Tech-savvy, with experience using Microsoft Office and CRM platforms Motivated by personal and team-based performance targets Capable of navigating sensitive conversations with empathy and professionalism Punctual, reliable, and conscientious, especially important in our regulated environment Experience in an FCA-regulated industry is a strong advantage What We Offer: Base salary of £26,180 per annum Uncapped monthly commission Full 2-week induction followed by mentoring, side-by-side coaching and 8–10 hours of development each month Pension Scheme Life Assurance x2 annual salary Hybrid working flexibility after initial training Genuine career development opportunities in a growing and supportive team A chance to make a real difference in people’s lives What Are the Next Steps? If you’re ready to bring energy, empathy, and commercial focus to a meaningful role, click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps. About Us: At Dignity, we’re here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we take pride in supporting people through one of life’s most difficult moments. With over 500 funeral homes and 45 crematoria across the UK, Dignity is a trusted presence in local communities. As part of the Dignity Group — which includes Farewill, the UK’s leading will writing and probate provider — we offer continuity, care and clarity throughout the entire end-of-life journey. FCA Statement: Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to employing individuals with the appropriate skills, experience and integrity. As part of the process, relevant background checks may be required. Equality, Diversity and Inclusion Statement: At Dignity, we are committed to celebrating our differences. We believe diverse teams create better outcomes and foster a more inclusive workplace. We encourage applications from all backgrounds, and we’re happy to support any adjustments needed during the recruitment process.