Salary Range: £30,000 to £35,000 pa (details of further benefits below)
Contract: Permanent
Location: Gloucester, UK
Hours of Work: Full Time (37.5 hours per week). See below for further details.
Line Manager: E-Commerce Manager
Direct Reports: None
Who are REP Fitness UK?
REP Fitness is a premium strength equipment brand built by athletes, for athletes. From our roots in Colorado, USA, we’ve grown into a global fitness powerhouse - now officially launched across the UK and Europe.
Our mission is simple: to make world-class strength equipment accessible to everyone, from commercial gyms and performance centres to home training spaces. We combine innovation, functionality, and style to help lifters of every level achieve their goals.
Each product is designed, tested, and refined to deliver performance without compromise. Whether it’s our award-winning power racks, adjustable benches, or precision-engineered plates and dumbbells, REP is known for its attention to detail, durability, and modern design.
In the UK and Europe, we’re committed to providing:
* 🏋️♂️ High-performance gym equipment for home and commercial use
* 🚚 Fast, reliable delivery from our regional distribution network
* 💬 Local customer support and expert advice
* 🌍 Access to REP’s full global innovation line-up
Our goal is to raise the standard for what lifters expect from their equipment, combining American innovation with local service excellence.
Our Core Values
* Think Like a Customer: We empathize with our customers; understand the 'why' behind every decision we make
* Progress not Perfection: We don't let perfect get in the way of good; we are better today than we were yesterday
* Positive Attitude: Be a glass half-full kind of person and remember to have fun
* Teamwork without Ego: We put the team above ourselves; we only win together
* Take Initiative: We drive momentum; if there is an opportunity to make us better, we want to hear it
About this Role
We’re looking for an E-Commerce Account & Sales Executive to join our team and drive the REP Fitness growth story across the UK and Europe. Reporting to the E-commerce Manager, you’ll play a pivotal role in managing the end-to-end sales journey and optimizing our digital B2B platform to deliver a seamless, premium experience for our commercial clients.
In this role, you’re a commercial "utility player" -a versatile professional who balances technical platform management with high-touch sales conversion. You’ll be responsible for everything from qualifying inbound leads and preparing accurate equipment quotations to managing product merchandising and pricing structures within our B2B portal.
By identifying friction points and implementing platform enhancements, you will ensure our digital destination is technically optimized and perfectly aligned with the needs of gyms, studios, and corporate wellness spaces. If you thrive in a fast-paced environment and love driving commercial performance through digital innovation and relationship building, this is the role for you.
Digital Excellence & Platform Growth
* Optimize the Journey:Take full ownership of the B2B eCommerce platform, ensuring a premium "front-to-back" user experience that minimizes friction and maximizes conversion.
* Merchandising for Impact:Execute strategic product merchandising and pricing configurations to ensure our digital catalogue is commercially competitive and aligned with market trends.
* Content Strategy:Collaborate with the Brand and eCommerce teams to maintain high-quality, relevant content that positions our portal as a one-stop destination for clients, including marketing campaigns.
End-to-End Sales Execution
* Lead Management:Act as the primary point of contact for inbound B2B leads across all digital channels, qualifying opportunities and guiding them through the sales funnel.
* Quotation & Conversion:Architect accurate equipment packages and quotations, proactively following up to maximize conversion rates and meet commercial targets.
* Revenue Optimization:Identify opportunities for upselling and cross-selling within the REP product range to increase average order values.
* Outbound Lead Generation:Proactively identify and engage prospective commercial and trade customers through outbound calling, targeted email campaigns and LinkedIn outreach to generate new business opportunities and build a consistent pipeline.
Client Success & Relationship Management
* Premium Onboarding:Lead the setup and onboarding of new commercial accounts, providing high-touch communication and training on our B2B portal.
* The Voice of the Customer:Actively gather and translate client feedback into actionable insights to improve our internal processes and platform functionality.
Operational Integrity & Analytics
* Data-Driven Insights:Analyse weekly performance reports (traffic, revenue, and conversion) to identify growth opportunities and track pipeline health.
* Process Coordination:Partner with logistics, finance, and external sales teams to ensure orders are fulfilled efficiently and customer queries are resolved promptly.
* System Accuracy:Maintain meticulous records within the CRM to ensure data consistency across all sales and digital systems.
Who we are looking for
At REP Fitness, we understand that our people will shape our success and ultimately define our value to our customers. We’re looking for someone with a strong combination of commercial awareness, e-commerce experience, organisational capability, and customer focus. Allowing us to scale our Digital Experience for the B2B business, resulting in profitable growth for the business.
The ideal candidate will already be working in e-commerce, with inside sales, internal sales, or customer-facing commercial experience within a B2B environment. The ideal candidate will have a digital mindset, and a solid understanding of all things eCommerce & Sales & The Online Customer Journey.
Experience:
* Previous eCommerce experience required (Either in B2B,Marketplaces,Digital Retailers preferred)
* Experience executing pricing strategies, online promotions & ensuring the website experience is optimised
* Previous experience analysing data, trends, and sales. Prior knowledge of GA4 would be advantageous
* Previous experience in inside sales, internal sales, or B2B customer service, preparing quotations and orders
* Experience managing inbound leads and supporting sales pipelines.
* Exposure to working with commercial customers such as gyms, fitness facilities, or similar environments is desirable.
* Experience using CRM systems and digital sales tools (e.g B2B ordering portals).
Skills & Attributes:
* A 'Digital' and 'Sales' first individual, with a solid understanding of all things eCommerce and the customer journey from start to finish
* Data knowledge, Including GA4 and similar analytics tools
* Strong attention to detail and administrative accuracy.
* Excellent communication skills, both written and verbal.
* Customer-focused mindset with a commercial approach to sales.
* Ability to manage multiple leads, enquiries, and priorities effectively.
* Proactive and team-oriented, with a willingness to support wider sales efforts.
Ideal Background:
Candidates may currently be working in An eCommerce Role, or commercial support roles within industries such as fitness equipment, strength training, sporting goods, or other B2B product-based sectors.
Why Join REP?
REP Fitness is one of the fastest-growing strength equipment brands globally. Joining our European team means becoming part of an ambitious company at an exciting stage of expansion.
You’ll have the opportunity to:
* Play a key role in supporting REP’s growth across the UK and Europe
* Work with a globally recognised strength equipment brand
* Engage with a wide range of commercial fitness customers
* Develop your career within a fast-growing international business
* Company bonus scheme
* 25 days annual leave + public holidays
* Private Medical Cover + Life Assurance schemes
* Opportunity to grow with a rapidly expanding international brand
If you’re passionate about fitness, customer experience, and supporting commercial sales within the strength equipment industry, we’d love to hear from you.
📩 Ready to help power the growth of REP Fitness in the UK and EU? Apply today.
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