Were Silverstone, the UKs leading motorsport venue for over 60 years. You probably know us as the hosts of world-class events, such as the Formula 1 British Grand Prix, MotoGP and Silverstone Festival.
As a true, one-of-a-kind destination, we make people feel the thrill on and beyond the track. From unforgettable business experiences at our International Conference & Exhibition Centre, to unique getaways and iconic trackside views at the Hilton Hotel - we work hard to ensure each and every one of our visitors can see our personality, touch our legacy and hear our heartbeat around every single corner.
And we want you to be a part of it.
TEAM BENEFITS Private Medical Insurance Career Progression and Training and Development Guest Passes to Major Events including F1 Team Kit (uniform) Team Discounts Wellbeing and Mental Health Focus Year-long social calendar
JOB PURPOSE The core purpose of this role is to drive substantial revenue growth by proactively selling our multi-faceted event spaces and comprehensive conference packages. Crucially, this is not just about selling space; it is centred on the ability to establish, maintain, and deepen relationships with new and existing clients. We require a highly motivated individual with proven conference and events sales experience who can immediately hit the ground running. This role requires a unique blend of sales acumen, tenacity, and experience in handling high-value bookings. The successful candidate will be directly responsible for identifying, developing, and closing business opportunities that align with our brand's premium standing. Essential Requirements & Experience Conference and Events Sales Experience (A MUST): A minimum of 1218 months of direct, demonstrable experience in a B2B sales role focused on conferences, events, or large-scale venue hire is absolutely essential. Tenacity and Grit: Possesses the relentless drive, resilience, and sales grit required to meet and exceed ambitious sales targets in a competitive environment. Venue Sales Acumen: We specifically welcome candidates with a background in venue sales, large hotels, or event agencies who have successfully managed and secured bookings for 200+ attendees. Experience selling prestigious, iconic, or high-volume spaces is highly advantageous. Silverstone is committed to safeguarding and promoting the welfare of children and adults at risk and expects all team members and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.
Key Responsibilities Respond quickly and efficiently to all in-coming sales enquires and work with the team to ensure that you follow through within agreed timeframes. Quote and propose meetings and events accurately and according to agreed pricing structure and margins specified.
Ensure all quotations are followed up and updated in accordance with set key performance indicators and all contractual agreements are met.
Enter client details accurately onto the sales system, adhering to the SOPs
Convert bookings, co-ordinating all details relating to the event maintaining client contact until the Event Handover with the Events Team.
Administrative duties to include raising contracts and sales orders, supporting the team with other administrative tasks.
Conduct site inspections (speculative and specific), upselling where possible,
Follow up with clients post event to ensure that their event ran smoothly and finding out of they would like to rebook as well as identifying further contacts within their business.
Diarising regular client contact with clients who have enquired or booked events with Silverstone.
Fill the pipeline by growing, maintaining and leveraging existing contacts and passing relevant sales leads to the proactive team.
Provide input and ideas into department initiatives, constantly promoting the Silverstone brand in a reassuring and professional manner.
Using knowledge of the market and competitors to identify and develop the companys unique selling propositions and differentiators.
Identifying exhibitions, awards, industry events, and contacts that may be suitable to partner with to help promote the Wing.
Working with the team to ensure consistency of qualifying leads, successful selling and helping each other to convert business.
Working on and help to organise conversion days and familiarisation trips and other promotional events.
Attend network and promotional events to develop contact with potential clients and professional bodies.
Make proactive sales calls and follow up with people that you have met at the above events.
Undertake ad hoc administrative tasks and duties to enable the team to reach its monthly and annual target
TEAM RESPONSIBILITIES Help create a positive environment and proactive culture within the department and support the whole team to achieve their targets
Work to achieve an agreed target of revenue both individually and within the MICE Sales team
PERFORMANCE RESPONSIBILITIES Performance will be monitored against the following: Objectives set through the Personal Development Review (PDR) process
Ownership and completion of agreed business priorities in a timely manner
Teamwork
K EY RELATIONSHIPS Head of Venue Sales
Senior Sales Manager (MICE)
Track SalesTeam
Corporate Events Operations Team
Marketing
Finance
Business Development Team
Skills, Knowledge and Expertise Experience: A minimum of 5 years in MICE sales, with a proven track record of meeting or exceeding revenue targets. A degree in Business, Tourism, Hospitality, or a related field is preferred, but equivalent professional experience will be considered Skills: Strong negotiation, communication, and interpersonal skills, with the ability to build lasting client relationships. Knowledge: In-depth understanding of the MICE industry, market dynamics, and sales techniques. Full clean UK driving licence
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