Interim Sales Executive - 6 Month Contract - View to Perm
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Based Near Welwyn Garden City
£28,000 - £32,000 + Holiday
ASAP Start date
Global Business
Purpose of Job Responsible for contacting lapsed and existing independent customers, re-engaging them with the product range, taking regular orders, and promoting seasonal or promotional products. This role focuses on proactive customer contact, excellent product knowledge, and delivering a first-class customer experience that drives sales and loyalty.
Key Outputs / Deliverables Customer Reactivation & Retention
Sales Performance
Order Management & Accuracy
Promotion & Product Awareness
Customer Relationship Management
Reporting & Insights
Principal Responsibilities Customer Re-engagement:
Proactively contact lapsed and dormant customers to rebuild relationships and win back business.
Identify reasons for lapse and present tailored solutions to encourage reactivation.
Order Management:
Take orders from independent foodservice customers via phone and email.
Ensure all orders are accurately processed and confirmed in line with company procedures.
Upselling & Promotions:
Proactively upsell and cross-sell relevant products to maximise order value.
Clearly communicate current promotions, new launches, and seasonal offers.
Recommend menu solutions and product alternatives to suit customer needs.
Customer Relationship Management:
Maintain regular contact with assigned customers to ensure ongoing satisfaction.
Keep customer records up to date with accurate notes and order history within internal systems (e.g., SAP).
Provide a cohesive service between customers, drivers, and distribution centre staff.
Sales Targets & Reporting:
Achieve monthly sales and reactivation targets.
Report on customer feedback, market trends, and competitor activity.
Performance Measures Number of lapsed customers reactivated
% of reactivated customers placing repeat orders
Total Sales vs Budget
Number of outbound calls completed
Education and Experience Educated to GCSE level
Proven experience in outbound telesales, account management, or foodservice sales (B2B)
Strong communication and relationship-building skills
Confident telephone manner with a proactive, positive attitude
Ability to identify customer needs and present relevant product solutions
Organised, target-driven, and able to manage multiple customer accounts
Knowledge of the foodservice or hospitality industry is highly advantageous
Key Competencies Sales & Negotiation Skills
Customer Focus
Communication & Influencing
Results Oriented
Commercial Awareness
Organisation & Time Management
Adaptability & Continuous Improvement
Principal Contacts Internal:
Customer Services Manager
Distribution Centre
Transport
Supply Chain
Sales Team
External:
Range of customers
Working Conditions Working hours: MondayFriday, 9am5pm
Standard office environment
Trade visits as required
Clean driving licence
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